Magik Fm’s Magic is not only a slogan. It is in effect an exemplification which would send the message that when you think of FM, you’re invariably thinking of Magik FM and vice versa.

Such is the level of sophistication and popularity which the station has already achieved since its inception in April, 1995 as the second FM station operating in Ilocos Sur.

But DwVN – FM, for which it was more popularly known, then, gradually made its mark among listeners anywhere in the province from campuses to business centers or from the poblaciones to the remotest barangays not only in Ilocos Sur, but even in outlying areas.

So much so that in the 1996 KBP-Radio Research Council survey that followed, the station easily landed as the number one in the FM category, besting all others whose signal also reach Ilocos Sur very clearly as if they were local stations, like those in Baguio, Dagupan, Ilocos Norte and Abra.

It also placed second in the combined AM-FM listenership, losing only by a very slight margin to the number on AM station.

Again, in the survey conducted a few years back, it commanded the same performance rating despite the fact that as in the past, the central business district and some big areas in the poblacion were not included in the said audience research.

But if we could use as basis for a more comprehensive measure of audience share the number of national and local advertisers that we have at present, then certainly, 94.1 Magik FM is the right vehicle that could effectively deliver your message to your market target.

 

MR. CRIS M. ILUSTRE
STATION MANAGER

DWVN-FM (94.1 Magik FM)

4F Agdamag Bldg., Quezon Ave., Vigan City
Tel.: (077) 722-2668
Fax: (077) 722-3069
Email: dwvnfm@ccmci.com


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